To do
Recent activity
Next session
Last session
Breakfast Club
Session revenue, week to week
What people pay
How far ahead people book
When they book
Melbourne time, taken from the moment they paid.
Time of day
Top customers by lifetime value
Coaching & chats
Workshop interest
Most wanted workshops
Registrations, month by month
From the site form only. The one-off Kit import is left out.
Workshops run
Audience
Who's on the list
People added, month by month
Everyone imported from Kit lands in the month that sync first ran.
Last 28 days · Google Analytics and Search Console. Filtered to this site, minus suspected bot regions. Search data runs a few days behind.
Visitors, day by day
Most viewed pages
Top articles & exercises
Search terms finding you
Where search visitors land
How people find you
Conversions
Top countries
Top cities
Devices
New vs returning
Revenue, month by month
Revenue over time
Select a testimonial to edit
Status
Details
Set by the workshop link they used. Change it if they wrote about something else.
Photo
JPEG, PNG or WebP. Resized to a thumbnail automatically, so any size is fine.
Customer
Not linked to anyone in the CRM yet.
Publish to
Select a customer
Details
The name they actually use, if it isn't the one above. Write it in full, e.g. Liz Gunn for an Elizabeth Gunn:
this replaces their name everywhere on screen, so a bare first name would leave them the odd one out in a list.
Emails greet them by its first word, so that becomes {{first_name}} — "Hi Liz,".
Only for you. Never in an email, never on the site, never in their /account. Shows beside their name on attendee lists so you have it before the room starts. Blank means nobody has said, which isn't the same as they/them.
Never asked for on a form. Known only where a past purchase carried a billing address.
No photos or video with their face in social posts, promo or the site. Shows as No photos on every attendee list.
At a glance
Newsletter
Testimonials
Breakfast Club
Coaching & chats
Workshops booked
Profiles
Workshop interest (EOIs)
Space on Earth Workshops Attended
Manage record
Pick the duplicate record. Its bookings, EOIs, workshops and notes move here, and the record itself is deleted.
Primary email (the other is kept on the record)
Subscribers over time
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Who gets this
Recipients
The email
Highlighted {{first_name}} and {{next_sessions}} are filled in per person — if a placeholder loses its highlight while editing, it's broken. Goes out as Dan Thomas <dan@danthomas.co> with your signature, not as Breakfast Club. Replies come to you.
Resend's free plan sends 100 emails a day, and post-session thank-yous come out of the same 100.
What has gone out
Breakfast Club
Workshops
Breakfast Club booking confirmation
Sent automatically the moment someone pays for a session. Nobody approves it first, so send yourself a test before saving.
Placeholders: {{first_name}},
{{session_word}} (set its two forms below),
{{sessions}} and
{{booking_page}}, each on its own line: they expand into blocks, not words.
To word the booking-page line yourself, use
{{booking_url}} instead, inside a link:
Not on Google? [Grab the .ics]({{booking_url}}) instead.
If a placeholder loses its highlight, it's broken.
Links: [your words](https://example.com). A bare web address links itself.
When they booked one session
When they booked several
Session update
Prefilled in the Sessions tab when you write to a session's room: running behind, room moved, come the back way. It is a shell, not a message — leave a gap where the news goes and type that on the day.
Placeholders: {{first_name}},
{{session}} (“Sat 13 Sep, 1:00pm”) and
{{venue}} (venue, room and time).
For the how-to-get-in page, put
{{venue_url}} inside a link:
Running late? [Come the back way]({{venue_url}}).
Links: [your words](https://example.com). A bare web address links itself.
Default thank-you email
Prefilled in the Sessions tab each week; you can still tweak it per send.
Placeholders: {{first_name}} and {{next_sessions}}. A placeholder with no highlight is a typo.
Links: [your words](https://example.com). A bare web address links itself.
Upcoming sessions block
What {{next_sessions}} expands to: heading, the next three dates, then the call to action.
e.g. 3 → "(only 3 spots left)" appears at 3 or fewer; plenty of room says nothing; full says "(full)".
Workshop booking confirmation
Sent automatically when someone buys a workshop place. The masthead uses the workshop's own name, not Breakfast Club.
Placeholders: {{first_name}},
{{workshop}},
{{schedule}},
{{venue}},
{{capacity}},
{{refund}}, and
{{sessions}} on its own line.
Links: [your words](https://example.com). A bare web address links itself.
Select a session, or create one
Details
Shown publicly on breakfastclub.au. A cancelled session with a notice stays on the listing, greyed out, with this message instead of quietly disappearing.
Attendees
Add a walk-in
Send an update
Goes to everyone holding a place, from bookings@danthomas.co. Send it as many times as you need.
Highlighted {{first_name}}, {{session}} and {{venue}} are filled in per person. Edit the starting wording in Email → Templates → Session update.
Post-session thank-you
Highlighted {{first_name}} and {{next_sessions}} are filled in per person — if a placeholder loses its highlight while editing, it's broken. Sent from bookings@danthomas.co, replies to you.
Select a workshop
How it sells right now
Runs
Downloads
Testimonials
Surveys
Select a workshop to see who's interested
Interested people
Converted
Runs
Add someone to the interest list
Select a run to see its roster
Pick an archetype to edit its wording
Pick an event, or start a new one. An event is anything you invite people to and want a yes or no about: a showcase, a show, a jam.
The event
Shown on the RSVP page and pasted into the invitation as the {{details}} line.
Leave Places empty for a show with no cap. With a cap, a yes past it is told their number rather than turned away, and shows in amber below.
Who's coming
Add people
Search your customers by name or email. Type a full email address to invite someone who isn't in the CRM yet.
The invitation
{{rsvp_button}} on its own line becomes the Yes-or-no button, with each person's own link. Keep it, or nobody can answer. {{event}}, {{when}}, {{where}} and {{details}} come from the fields above. Saved with the event when you press Save.
Goes out as Dan Thomas <dan@danthomas.co> with your signature. Resend's free plan is 100 emails a day, shared with everything else.
Send an update
A note to people already on the list: a change of time, where the door is, what to bring. Nothing is stamped, so send as many as the week needs.
Same fields as the invitation, filled in per person. {{rsvp_button}} is optional here: leave it out for people who have already said yes, keep it if the update is a change they need to answer about again.
Email signature
Used by every email this dashboard sends. Save, then use the test button below to see it both ways.
Emails you send (Email tab) go out as Dan Thomas <dan@danthomas.co>, plain, with the full signature below.
Breakfast Club emails (booking confirmation, post-session thank-you, session update) go out as Dan | Breakfast Club <dan@breakfastclub.au> in the branded template, with a compact version of the signature. Replies forward to your inbox.
Workshop confirmations go out as Dan Thomas <bookings@danthomas.co>, same compact signature. bookings@ keeps receipts out of the middle of a real conversation on dan@.
Must be a JPEG or PNG on a public URL. Outlook and some Android clients don't render WebP, so the site's .webp headshots can't be used here.
Shown in italics between two short rules, the way your normal signature has it. Personal sends only.
Leave any of these empty to drop that line. Personal sends only.
Two emails: the compact signature as it appears under a receipt, and the full one as it appears under a note you send. The whole point of the structured signature is that it renders two ways, so one sample can't show you both.
Breakfast Club footer
A soft line back to danthomas.co, shown in the small print at the foot of Breakfast Club emails only: the booking confirmation, the post-session thank-you and the session update. Not on workshop confirmations or the emails you send yourself.
A bare link like danthomas.co becomes clickable. Leave empty for no line. Saved with the Save button below.