Recent activity
Next session
Last session
Breakfast Club
Session revenue, week to week
What people pay
How far ahead people book
When they book
Melbourne time, taken from the moment they paid.
Time of day
Top customers by lifetime value
Coaching & chats
Workshop interest
Most wanted workshops
Registrations, month by month
From the site form only. The one-off Kit import is left out.
Workshops run
Audience
Who's on the list
People added, month by month
Everyone imported from Kit lands in the month that sync first ran.
Last 28 days · Google Analytics and Search Console. Filtered to this site, minus suspected bot regions. Search data runs a few days behind.
Visitors, day by day
Most viewed pages
Top articles & exercises
Search terms finding you
Where search visitors land
How people find you
Conversions
Top countries
Top cities
Devices
New vs returning
Revenue, month by month
Revenue over time
Select a testimonial to edit
Status
Details
Photo
JPEG, PNG or WebP. Resized to a thumbnail automatically, so any size is fine.
Customer
Not linked to anyone in the CRM yet.
Publish to
Select a customer
Details
Never asked for on a form. Known only where a past purchase carried a billing address.
No photos or video with their face in social posts, promo or the site. Shows as No photos on every attendee list.
At a glance
Newsletter
Testimonials
Breakfast Club
Coaching & chats
Workshops booked
Workshop interest (EOIs)
Space on Earth Workshops Attended
Manage record
Pick the duplicate record. Its bookings, EOIs, workshops and notes move here, and the record itself is deleted.
Primary email (the other is kept on the record)
Subscribers over time
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Who gets this
Recipients
The email
Highlighted {{first_name}} and {{next_sessions}} are filled in per person — if a placeholder loses its highlight while editing, it's broken. Goes out as Dan Thomas <dan@danthomas.co> with your signature, not as Breakfast Club. Replies come to you.
Resend's free plan sends 100 emails a day, and post-session thank-yous come out of the same 100.
Select a session, or create one
Details
Shown publicly on breakfastclub.au. A cancelled session with a notice stays on the listing, greyed out, with this message instead of quietly disappearing.
Attendees
Add a walk-in
Post-session thank-you
Highlighted {{first_name}} and {{next_sessions}} are filled in per person — if a placeholder loses its highlight while editing, it's broken. Sent from bookings@danthomas.co, replies to you.
Select a workshop to see who's interested
Interested people
Upcoming run
Previous runs
Add someone to the interest list
Default thank-you email
Prefilled in the Sessions tab each week; you can still tweak it per send.
Placeholders: {{first_name}} and {{next_sessions}}. A placeholder with no highlight is a typo.
Links: [your words](https://example.com). A bare web address links itself.
Upcoming sessions block
What {{next_sessions}} expands to: heading, the next three dates, then the call to action.
e.g. 3 → "(only 3 spots left)" appears at 3 or fewer; plenty of room says nothing; full says "(full)".
Breakfast Club booking confirmation
Sent automatically the moment someone pays for a session. Nobody approves it first, so send yourself a test before saving.
Placeholders: {{first_name}},
{{session_word}} (set its two forms below),
{{sessions}} and
{{booking_page}}, each on its own line: they expand into blocks, not words.
To word the booking-page line yourself, use
{{booking_url}} instead, inside a link:
Not on Google? [Grab the .ics]({{booking_url}}) instead.
If a placeholder loses its highlight, it's broken.
Links: [your words](https://example.com). A bare web address links itself.
When they booked one session
When they booked several
Workshop booking confirmation
Sent automatically when someone buys a workshop place. The masthead uses the workshop's own name, not Breakfast Club.
Placeholders: {{first_name}},
{{workshop}},
{{schedule}},
{{venue}},
{{capacity}},
{{refund}}, and
{{sessions}} on its own line.
Links: [your words](https://example.com). A bare web address links itself.
Email signature
Used by every email this dashboard sends. Save, then use the test button below to see it both ways.
Emails you send (Email tab) go out as Dan Thomas <dan@danthomas.co>, plain, with the full signature below.
Automated emails (booking confirmations, post-session thank-yous) go out as Dan Thomas <bookings@danthomas.co> in the branded template, with a compact version of it: name, role and website only. Same name, different address: keeping receipts on bookings@ stops them landing in the middle of a real conversation on dan@.
Must be a JPEG or PNG on a public URL. Outlook and some Android clients don't render WebP, so the site's .webp headshots can't be used here.
Shown in italics between two short rules, the way your normal signature has it. Personal sends only.
Leave any of these empty to drop that line. Personal sends only.
Two emails: the compact signature as it appears under a receipt, and the full one as it appears under a note you send. The whole point of the structured signature is that it renders two ways, so one sample can't show you both.